The Zambia Institute of Marketing Conference is the biggest marketing event in Zambia and attracts more than 400 participants comprising top Marketers and general business practitioners drawn from all over the country who gather in one location to share the world’s best marketing and business practices. The Conference also creates a platform for Marketers and general business practitioners to interact, share ideas and build business networks and linkages, and to review the general performance of marketing as a profession in the country.